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Social Media is Networking NOT Marketing
Lawyers Should Understand – Social Media is Networking Recently, a colleague who is also a client paid me the biggest compliment she could. She referred someone else to me for help with a social...
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Check Out my Talk on Building a Website in an Hour – ABA TechShow
Ready to Discover How to use WordPress to make a Law Firm Website? Find out at ABA TechShow At the ABA Techshow in Chicago this week, I will be teaching a seminar, “How to build a website in an...
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Are You Ready To Act On Your Law Firm Marketing Results? If Not – Don’t Waste...
Don’t Spend the Money if you Aren’t Ready to Respond to your Law Firm Marketing I came across an interesting post on Facebook linking to a blog post on the failure of businesses to respond to quickly...
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Free Webinar on SEO
Teaching Free Webinar on SEO – Thursday May 29, 2014 Tomorrow, I am teaching a free webinar on SEO basics. The seminar is being offered by MyCase. Sign up for free. My goal in teaching this webinar...
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Lawyers Don’t Need Websites?
Lawyers Absolutely Need Websites I remain surprised at the number of attorneys who do not have websites. I am also dismayed, because most of these lawyers are solos and smalls, and I am very partial to...
View ArticleSlides – Basic WordPress Website
Today, I presented for the NC Bar Association on the basics involved with setting up a WordPress website. Here are my slides. Basics – Setting up a WordPress Site from Jennifer Ellis The post Slides...
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Remarketing Explained
What is Remarketing (Retargeting)? Search and Remarketing Go Together Recently, I was asked to explain the concept of remarketing (also called retargeting) for a listserv in which I participate....
View ArticlePresentation – Social Media and Ads – Marketing for Lawyers, Factors in the...
Presentation – Social Media Marketing for Lawyers, Google AdWords & Facebook Ads and Factors in Picking Cloud Providers The post Presentation – Social Media and Ads – Marketing for Lawyers,...
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Starting a Cold Call with a Lie is Not a Good Idea
Don’t Lie About a Cold Call Maybe they are cold calls because they need the ice to put out the fire on their pants. I get a lot of calls from vendors. Since I recommend products to other lawyers, I...
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Interviewed by Legal Talk Network about SEO
I had the honor to be interviewed by the Legal Talk Network. We talked about SEO (search engine optimization.) The post Interviewed by Legal Talk Network about SEO appeared first on Jennifer Ellis, JD,...
View ArticlePodcast: Chatting About WordPress
My friend and colleague, Tim Baran of Good2bSocial, interviewed me about the use of WordPress to create law firm websites. Take a listen and enjoy my dulcet tones. The post Podcast: Chatting About...
View ArticleThe Myth That High Ranking on SERPs Equals Clients
High Ranking Always Brings in Clients…Or Does It? For many years lawyers and businesses have heard one thing: you must rank first on SERPs (search engine results pages) for certain key words to get...
View ArticleThe Proper Response to a Bad Review is Not to Attack the Customer
People who know me in real life know that I (used) to speak frequently on issues involving legal ethics. This includes the topic of how lawyers should handle bad reviews.* One piece of advice I offer...
View ArticleWebsite Security, SEO, Portals & Legal Ethics
I am a member of the Pennsylvania Bar Association Cybersecurity & Data Privacy Committee. As part of that committee, I write a blog post per year. My blog post for 2020 is on how website security...
View ArticleEvery Lawyer Should Have a Website
This video explores how lawyers can create a website. I discuss WordPress, Wix, and Squarespace. I also offer some tips. The post Every Lawyer Should Have a Website appeared first on Jennifer Ellis,...
View ArticleWhen You See a Gmail Address for an Advertiser or SEO – Run
Professional Advertisers Do Not Use Gmail When I was at my old firm, I constantly received messages from “SEO companies” claiming that they could get the firm to the top of Google for whatever keyword....
View ArticleRemarketing Explained
What is Remarketing (Retargeting)? Recently, I was asked to explain the concept of remarketing (also called retargeting) for a listserv in which I participate. Here is what I wrote. As you can see,...
View ArticlePresentation – Social Media and Ads – Marketing for Lawyers, Factors in the...
Presentation – Social Media Marketing for Lawyers, Google AdWords & Facebook Ads and Factors in Picking Cloud Providers The post Presentation – Social Media and Ads – Marketing for Lawyers,...
View ArticleStarting a Cold Call with a Lie is Not a Good Idea
Don’t Lie About a Cold Call I get a lot of calls from vendors. Since I recommend products to other lawyers, I imagine getting my attention is useful. Add the fact that I work in a mid-sized firm, and...
View ArticleInterviewed by Legal Talk Network about SEO
I had the honor to be interviewed by the Legal Talk Network. We talked about SEO (search engine optimization.) The post Interviewed by Legal Talk Network about SEO appeared first on Jennifer Ellis, JD,...
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